SWX is designed to provide Flash developers with a simple and enjoyable experience when building data-driven applications in Flash. The key words here are simple, enjoyable and experience.
Simple: SWX is as simple as possible but no simpler. If something can be made simpler without sacrificing essential core functionality, I’ll make it simpler.
Enjoyable: Because life should be fun. The SWX tools aim to put a smile on your face, do the heavy lifting, provide a seamless experience and be aesthetically pleasing so you’ll be inspired todo the same in your applications.
Experience: These core tenets apply to the whole experience of SWX, not just the API or codebase. That includes the web site, documentation and tools. The focus is to make it as easy as possible for you to get up and running with SWX from the moment you first visit the SWX web site. I call this Systemwide Simplicity.

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